The only income left for most of those who create is earned through self-promotion, but as Lanier points out this turns culture into nothing but advertising. It fosters a social ethic in which the capacity for crowd manipulation is more highly valued than truth, beauty or thought.
While the severing of intellectual property rights from their creators, whether journalists, photographers or musicians, means that those who create lose the capacity to make a living from their work, aggregators such as Google make money by collecting and distributing this work to lure advertisers. Original work on the Internet, as Lanier points out, is “copied, mashed up, anonymized, analyzed, and turned into bricks in someone else’s fortress to support an advertising scheme.” Lanier warns that if this trend is not halted it will create a “formula that leaves no way for our nation to earn a living in the long term.”
“Funding a civilization through advertising is like trying to get nutrition by connecting a tube from one’s anus to one’s mouth,” Lanier says.
Chris Hedges: The Information Super-Sewer – Chris Hedges’ Columns – Truthdig
As a founding (now lapsed) member of Harvard Free Culture and a former employee of Creative Commons, these are some pretty hard truths, thoughts I’ve been harboring for over 3 years now but reluctant to state publicly. But perhaps as a result of working on my thesis film— by far my most substantial endeavor to date— combined with getting ready to graduate— meaning next year not only will I no longer have institutional/financial support for making art, but I will have to actually earn a living— that I feel like it’s time to come out about my growing ambivalence towards “free culture.”